Today’s marketers work in an environment where teams are divided across global boundaries, competitors are disrupting businesses from every angle, and consumers expect instant gratification no matter where they are. Within this new world, the traditional way of marketing simply will not suffice. The success of the modern marketer is now defined by his or her ability to create convergence throughout the entire organization, customer experience and business.
In this changing landscape, the role of content has become more essential than ever. When content is used strategically, it not only helps marketers facilitate business transformation, it also enables them to unify the entire customer experience.
NewsCred’s 2016 #ThinkContent Summit, will bring together over 1,000 marketers to explore this landscape, looking at how the brightest minds in marketing are paving a path toward convergence and the new marketing imperative.